Easy to drink

Easy to drink

It stays balanced. You can let it rest and come back to it, it won’t lose its character.

Certified organic

Certified organic

Pesticide-free. Carefully managed production that protects the soil, water, and ecosystem.

Sommelier-crafted blend

Sommelier-crafted blend

Developed by Karla Johan, Argentina’s most renowned mate sommelier.

Where it all begins

Our story

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Pure. Just as it should be.

“Notes of dried herbs and golden sugar, with mineral hints from Misiones’ red soil. Perfect for those who prefer a smoother taste.”

— Karla Johan, mate sommelier

What they’re saying

Marcos — University student, Posadas (Misiones)

“Really good. The flavor lasts through the whole thermos and doesn’t wash out quickly. It’s become my go-to yerba.”

Dolores — Builder, Pilar (Buenos Aires Province)

“Smooth and easygoing—it flows naturally with your day.”

Salvador — Golf coach, San Isidro (Buenos Aires Province)

“Light and clean. Perfect for performing at your best, keeping things simple.”

Charles — Trade finance professional, a Luxembourger living in Buenos Aires

“PURA stands out for its smoothness without losing depth of flavor. I recommend it to anyone looking for a well-balanced mate. Easy to drink, yet full of character.”

Certified by

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