USDA & Argentina certified organic yerba mate Crafted for a smoother, more refined taste USDA & Argentina certified organic yerba mate Crafted for a smoother, more refined taste USDA & Argentina certified organic yerba mate Crafted for a smoother, more refined taste USDA & Argentina certified organic yerba mate Crafted for a smoother, more refined taste USDA & Argentina certified organic yerba mate Crafted for a smoother, more refined taste USDA & Argentina certified organic yerba mate Crafted for a smoother, more refined taste USDA & Argentina certified organic yerba mate Crafted for a smoother, more refined taste USDA & Argentina certified organic yerba mate Crafted for a smoother, more refined taste
Misiones
01 December · 2024

Pedro Cahen d' Anvers arrived in Misiones.

From Buenos Aires, he traveled without a fixed plan, but with the intuition that this place had something to offer.

He explored the province in search of building a meaningful project connected to regional economies.

Pedro and Charly
02 In Santa Cecilia

That’s where he met Charly Navajas.

He is an agronomist with years of field experience and a family history tied to yerba mate. They crossed paths through polo, a shared passion.

Over mate, long conversations emerged about yerba, local production, and how things could be done differently.

One morning in 2025

An idea took shape.

“What if we made an organic yerba mate?”

Two people with different perspectives and a shared direction: to build something real, from the red soil of Misiones to your first mate of the day.

Organic yerba field in Misiones
The answer

No shortcuts.

They built the project from the source, not from the industry. Agroecological principles, no synthetic fertilizers or pesticides, and full traceability.

Three organic certifications support the process: Organic Argentina, USDA Organic, and EU Organic.

Paraná rainforest in Misiones
The place

Red soil, Paraná rainforest.

Misiones holds the strongest yerba mate tradition in Argentina. Here, yerba grows within the forest, in soil that shapes its profile: mineral notes, balanced body, and smooth bitterness.

It’s a demanding region. And that’s part of its value.

How we make PURA.
🌱

Certified origin

Organic Argentina, USDA, and EU certifications support every step.

🌳

No agrochemicals

Agroecological principles. Respect for the soil, the forest, and the people who work it.

📍

Full traceability

From red soil to your home. You know where it comes from and how it was made.

This is PURA

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