Composition defines the result: more leaf for clarity, low dust content to avoid heaviness, and a consistent profile in every pour.
PURA delivers a smoother and more stable experience, designed for everyday use.
The red soil of the Paraná rainforest gives the yerba a unique character. We work with producers who share our vision; no shortcuts, without compromising the origin.
Pura is an organic yerba mate with twelve months of natural aging, 20% stems with a medium-coarse grind, higher leaf presence, low dust content, and a balanced proportion of stems.
PURA has a smooth and balanced profile. It is not aggressive or overpowering, but still has character.
PURA has organic certifications: Organic Argentina, EU Organic, and USDA Organic. It is also certified gluten-free.
PURA comes from Misiones, in the red soil of the Paraná rainforest.
Because it is produced without agrochemicals and under controlled systems that protect the soil long term. It respects natural cycles while maintaining soil fertility.
Being smooth with low dust content, it is easier to drink from the very first mate.
Argentina
Estados Unidos
