PURA was born in Misiones, where the red soil and the rainforest give yerba mate a character that cannot be replicated. Karla Johan, one of Argentina’s leading mate sommeliers, developed this blend so that every pour delivers the same profile: smooth, clean, and without acidity.
The composition defines the result: more leaf for clarity, low dust content to avoid heaviness, and a consistent profile in every pour. PURA delivers a smoother, more stable experience, crafted for everyday drinking.
Once it comes into contact with hot water, yerba mate releases notes of dry and fresh herbs, along with mineral notes from the red soil where it is grown.
The red soil of the Paraná rainforest gives yerba mate its unique character. We work with producers who share our vision. No shortcuts, no compromises on origin.
PURA is an organic yerba mate with twelve months of natural aging, 20% stem content with coarse grind, and low dust.
PURA has a smooth and balanced profile. It’s not aggressive or overpowering, yet it keeps its character.
PURA holds organic certifications: Argentina Organic, EU Organic, and USDA Organic. It is also certified gluten-free.
PURA comes from Misiones, in the red soil of the Paraná rainforest.
Because it is produced without agrochemicals and under controlled systems that protect the soil long-term. It respects natural cycles and preserves soil fertility.
Because it is smooth, with low dust content, making it easier to enjoy from the very first mate.
Argentina
Estados Unidos
